We worked with the global brand ambassador to create a tiered drinks strategy that would appeal to whisky novices as well as experts. We developed the Singleton Slings that are a perfectly balanced 3 ingredient cocktails that would transport the drinker to a specific occasion. We also wanted to mimic this occasion for professional scotch drinkers so developed a scotch mist that you can spray onto your glass and the senses would come to life. Making single malt
whisky approachable and breaking down the barriers were key, tapping into the first drink of the evening, owning the space where whisky is usually neglected.