Mackmyra Drinks Strategy

Mackmyra

Working with the core range of Swedish whiskies and their signature gin, we identified a unique flavour profile that would be the backbone of each SKU.

Each expression had three serves: replicable by consumer, aspirational for the bartender and ritual for both on and off trade.

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What Our Clients Say


“Out of all the elements of this execution, Scotch+Limon were the stand out supplier with flawless execution at every stage”

Daniel Green - Producer - People production

“A wonderful series of events that we could never have executed without Scotch+Limon”

Ben Harriman - Founder - The Bloomsbury Distillery

“Opening a new venue is stressful and hectic, having the team from Scotch+Limon on board meant I knew that all things drinks were handled”

Kenneth Cohen - Owner - Straylight, Juku, New York

“The G'vine-yard is Londons prettiest terrace...... fact”

The Evening standard

“The teams insights into current and future drinking trends was completely invaluable to the success of this project”

Beth Mcmillan - Global Brand manager - Edrington

“This project has been one of my highlights in my many years at The Macallan... I also think I broke Fabrice”

Ken Grier - Marketing Director - The Macallan

“Legends!!”

Ben Branson - Founder - Seedlip

“I've never seen a range of serves be loved so much, from hardcore whisky fans to novices there is a new favourite for everyone”

Daryl Haldane - Head of advocacy - White & Mackay

“Opening a new venue is stressful and hectic, having the team from Scotch+Limon on board meant I knew that all things drinks were handled”

Kenneth Cohen - Owner - Straylight, Juku, New York

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